Hi, I'm James Giggs.
I strongly believe a great design experience results from creative collaboration between the Users, the Business, and the System.
Journey into some of my works to explore where design thinking meets real-world problems - driven by user insights, collaboration, and service improvement.!
iMagining
Step into the captivating realm of Edinburgh Zoo's transformation, a journey where I led an exceptional team in reimagining the visitor experience. Our emphasis on a user-centric approach, coupled with the thoughtful integration of digital platforms like Augmented Reality, aimed to enhance engagement, diversify fundraising, and prioritize animal welfare
My Role
I was the Lead User Researcher and Designer for the 6 weeks project.
Main Goal
Revitalize Edinburgh Zoo's experience, fostering engagement, sustainability, and visitor connection.
FamTrove
In this era of digital disconnection within families, I turned this challenge into an opportunity by leveraging a user-centered approach to craft a meaningful solution.
My Role
I was the Lead Product Designer & Reseacher.
Main Goal
Foster intergenerational learning, strengthen family bonds through innovative digital engagement.
Mind Therapy
Embark on a transformative journey with Mind Therapy, a collaborative gem with NHS Borders. This holistic mental health app empowers you with CBT tools, quick relief strategies, and goal-setting features. Unleash resilience, conquer anxiety, and fuel personal growth. Elevate your well-being through guided relaxation and thought transformation. Your path to a healthier mind starts here.
My Role
I collaboared as User Researcher and Designer from conception to delivery for a 7 weeks project.
Main Goal
Create Mind Therapy, a mental health app tailored for international students, fostering well-being and resilience.
Bus54
Embark on a transformative journey with start-up Bus54, an innovative platform redefining intercity travel across Africa. Designed to simplify and unify fragmented transport systems, Bus54 empowers passengers with seamless booking, real-time updates, and offline access. It supports transport operators with intelligent tools for fleet management, ticketing, and route optimization. Whether traveling or managing operations, Bus54 enhances confidence, reliability, and connectivity across regions.
My Role
Co-Created a service over 8 months, leading ongoing iterations from discovery to delivery. Working closely with stakeholders and users, through continuous feedback and insight
Main Goal
A pan-African AI-driven mobility platform connecting passengers and operators, fostering seamless travel and operational efficiency
I've led and collaborated on user research and product design for companies including:
Algorithm Square
Bus54
3Click Concepts Ltd.
Colour Intelligence Ltd.
Edinburgh Zoo
NHS Borders
Nice to meet you!
I’m James Giggs, a Service Designer and UX Strategist designing practical, user-centered solutions. With 4+ years of experience across UX, service design, and systems analysis, I blend research, process thinking, and collaboration to improve services. From finance to AI logistics, I help teams connect user needs with real-world outcomes.
